Pars Pro Toto is a full service design agency, that specializes in managing and implementing innovative projects for companies and governmental organizations.
Besides products, Pars Pro Toto also designs visitor centers, exhibitions and marketing tools aimed towards a strong brand experience.
contact
pars pro toto
full service design agency
Snepkaai 5, 9000 Gent, Belgium
T + 32 9 244 62 20
F + 32 9 244 62 10
Hoppop: The Products Reinforced The Brand
When start-up entrepreneur Christoph Verlinden wanted to launch a new brand of baby durables, he did not turn to an advertising agency to develop his marketing strategy. Instead, he selected a single design agency to develop his brand and his products in an integrated way.
Durables, such as espresso machines, mobile phones and – for Hoppop – baby potties, are a brand’s ambassadors. From the initial impression, the first practical usage and during many years of real product experience, they have to fulfil the brand’s promise. With that in mind, Christoph Verlinden figured that product design was an essential element of his marketing and communication strategy, and therefore turned to us.
So, together, we created the world of Hoppop, a new brand of quality juvenile products with a cuddly, likeable design at a fair price. Hoppop had to become the perfect brand for great gifts at baby showers and maternity visits. Affordable for the buyer and very attractively packaged for the receiver – a brand with highly valued products was created.
It worked. Combining the development of the brand identity and the product design proved to be successful. Right after the 2008 Kind und Jugend trade fair in Germany, Christoph Verlinden sold his newborn brand Hoppop to worldwide market leader Dorel and made a very nice profit on his initial investment. A classic example of creating value through design.
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