Increasing competitive pressure forces companies to innovate more, improve their communication with their target group and define their market position more clearly.
Recent research has shown that 80% of companies believe they are giving their customers a ‘superior customer experience’. When the customers were asked for their opinion, only 8% agreed.
You want to get in touch with your customers in various interactive ways so that they can truly feel, smell and experience your brand. You want them to have a memorable experience they want to share.
