Stella Brand Experience
AB Inbev has a completely new multi-media visitors’ tour at its Stella Artois brewery in Leuven.
The result exceeds the original expectations by far and has meant huge professional progress in terms of content, atmosphere, interior and general brand experience. Stella Artois now proudly offers a very comprehensive, contemporary brewery visit with international appeal. Visitors are immersed in the world of beer brewing in a very well-considered way and they leave the company as Stella Artois fans.
Maison Leffe has become a truly multi-sensory experience centre, as it should be. It also has integrated social media applications that will strengthen the brand effect online. The visitors’ centre is located in Dinant, the birthplace of Leffe.
Pars Pro Toto created the full picture: the implementation of brand values and strategy, the content and design concept and the entire design all the way to production.