Branding of the engines
The industrial engines and generators are impressively large. Our design makes this product more readable and visualizes its strengths even better. This ensures a consistent visual language across the entire range. Work in progress !
The rebranding exercise, on the occasion of the festive 100 years jubilee, shows that the company is completely up to date. History, tradition and craftsmanship are cast in a new, contemporary design. This appearance is a crucial asset for finding the right technical workforce for a company in full development. The rebranding includes almost all visual aspects; from logo over visual language to signaling and design of the visitor area.
PORT DAY GHENT
To communicate efficiently during Port Day, a vibrant and very busy event, it is best to use simple, large and eye-catching visuals. Pars Pro Toto created striking alter egos for the different ABC engines: elephants symbolize the powerful engines for locomotives, whales for ships, rhinoceroses for cranes and polar bears for power stations. Each designed in a visual language that evokes technical ingenuity, strength and wonder. Successfully applied to temporary XL showrooms in the harbor, give-aways, information boards, and signage.