The Dorsoo sleep revolution
The best bed against back pain is a Dorsoo bed. Its moving slats and especially developed mattress allow this dynamic bed to adapt continuously to the sleeper’s position. The bed actually follows the body rather than the other way round. It is a true revolution in the world of sleep.
The strengths and weaknesses of the brand communication were reported based on a customer journey analysis and a qualitative consumer survey.
The conclusions from this report were used to create new audiovisual materials. The strongest USP, which seemed technical and complex in the past, is now communicated in a simple and clear way.