Pars Pro Toto has designed the Vandersanden Group’s main communication tools and 6 product brands since the creation of its new brand identity: commercial and technical brochures, inspiration and information tools for professionals, product and sample packaging, the website, B2B and B2C advertisements, exhibition stands, etc.
Each brand has its own brand identity, but the Vandersanden Group continues to be visually presented as the common thread.
The campaigns of the past few years were aimed at different (internal and external) target groups using different media and differentiated brand expressions.
The visual language Pars Pro Toto developed includes style guidelines for photography and video. Pars Pro Toto also developed the analogue and digital applications: the full picture.